Recently, I read a short article about Disney's "Friends For Change" program. The article was written by the World Wildlife Foundation, and explained what Friends For Change is, and how they have worked with them. Friends For Change is designed to give kids the incentive to change our world one step at a time, for a better future. This directly promotes sustainability because the message is being taught to younger generations, and stresses the overall impact it will make in the end. The program also provides tools to help kids make an impact. The World Wildlife Foundation has participated in Friends For Change promotions, and gained $575,000 through the Friends For Change programs donations.
I chose to write a post about this article and this cause because I remember when this program was first introduced on Disney Channel. I saw their first music video with my favorite stars in it, and automatically thought doing things to help the environment and make a bigger impact on future generations was one of the coolest things ever. They have brought stars current with their shows into the program, and I'm sure kids today had the same reaction I did. I could potentially use this cause as an example in a paper about sustainability. The success this program has had creates credibility, and reinforces the importance of impressing sustainability on the younger generations.
Article Source: http://www.worldwildlife.org/partnerships/disney-s-friends-for-change
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