In a previous post I discussed Disney's Friends For Change, and how they are working to make an impact on younger generations by encouraging them to do things to sustain the planet. One of this program's campaigns was a music video of a song titled "Send It On." This video sends an underlying message of sustainability, and is in fact where I got the name for my blog. I think this video is very impactful to younger generations because it sends a message of sustainability without directly coming out and saying it using terms kids might not understand. It teaches the lesson using lyrics like "just one spark starts a fire" and "there's power in all of the choices we make." The message comes across as simply: our everyday choices can make a difference overall. It even exemplifies the "trickle down effect" by saying, "one small act of love that's meant for one can become two." Many positive messages about sustainability are conveyed in this video, and it reaches its intended audience very well. The message its teaching is left up to the viewers about what they want to do to make an impact, whether it be socially, environmentally, or economically, and can be interpreted many different ways.
I chose this video because it relates to one of my previous posts, and gives more insight to what Disney's Friends For Change is doing to promote sustainability and making an impact on a larger scale by starting small. It was also the one of first exposures I had to the concept of sustainability when I was younger. I attribute most of my sustainable actions to this video because when I was younger, I played this song everyday, and tried to do what the people singing said. I had no idea I was being sustainable, but it made an impact all the same. I could potentially use concepts from this video in my writing. I could also use my personal experience with it as an example to build credibility for these concepts, and how impactful they are to younger generations as the target audience.
Video Source: https://www.youtube.com/watch?v=p-RpivcId8o
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